PROPERTY DETAIL
Client
Broksonic Humifiders
DATE
20 Feb, 2018
SKILL
Product Development
BROKSONIC HUMIFIDERS
The Problem:
Residential Humidifiers have been perceived as not healthy and reliable to keep airborne bacteria/virus away from living spaces.
WB Solution:
We position Broksonic products as the most natural and healthy residential humidifiers in the industry. Its ultrasonic self-cleaning element replicates mother nature ideal humidity level.
Result:
Brand recall increased up to 65% after 6 months and market share double by 38% after 1 year of launching.