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WHO WE ARE
People to People - Emotions to Emotions
FIRST, LET US MAKE CLEAR WHAT WE ARE NOT…WE PREFER INSTEAD TO SHOW YOU WHAT SET US APART FROM OTHERS AND WHAT REALLY MAKES OUR MARKETING APPROACH EFFECTIVE AND RELIABLE.

Don’t Worry ABOUT DIGITAL AGENCIES.

We are not a digital advertising or marketing agency, and we don’t want to become one of them, simple! Our business model is based on strategic planning with unexpected executions using an uncommon team of diverse and talented individuals: our WholeBranding attitude and the ability to reconnect your products and services with their core consumers. We prefer you to call us Facilitators!

Flying backward is the only way to move forward.

We don’t follow the rules, at least the traditional ones, in a time where the consumer rules, products, and services have to hover and sustain themselves in mid-marketers and respond quickly and creatively in all directions when the circumstances arise. For us, this is a matter of instinct!

WHO SAID CLIENT? Parthnership is what drives us to succeed.

Our operations and costs are crystal clear, and we are against the ” middleman role” We want our partners to feel confident and confirm by fact we really take care of their business as much as it were ours. 

RUBBERBANG: The Art of Stretching capabilities!

In the past, being “big and solid” was considered a sign of success. Sorry, Mr. Bricks! There is no reason for you to cover our fixed costs; our flexible nature allows us to adapt structures and solutions to your needs and not the opposite. You compensate us for what you really need anything else!

Results come first… then awards.

We don’t believe in awards but an honest “Thank You” from our happy and satisfied partners after a well-done job. Don’t take us wrong, and we love to compete and demonstrate our skills and talents. But have you ever seen a golden statue running the show?
Our MARKETING MODEL
At WholeBranding, our purpose is to create and develop emotional connections between your brand and its experiences, building among both deeper and stronger relationships with a natural and sustainable approach. 
BRAND
EXPERIENCER
PERSONALITY

Brand Personality. Reflects the characteristics that make up your brand persona, distinguishing one brand from another

THE ATTRACTION BEGINS

When your brand’s personality provokes its experiencer’s perception
PERCEPTION

Experiencer Perception. Is the process of attaining awareness and establishing brand identity in the mind of the experiencer

VALUES

Brand Values.  Are the intangible attributes and principles by which the brand “lives” this includes its own culture and believes

BRAND CONNECTION IS ESTABLISHED

When your brand’s values trigger its experiencer’s desires
DESIRES

Experiencer Desires. Are those attributes and characteristics that the experiencer believes will meet his/her expectations

ESSENCE

Brand Essence. The core of what the brand stands for and how it is positioned. It reflects what experiences feel about themselves when they encounter your brand

THE NATURAL CLICK HAPPENS

When we ignite experiencer’s loyalty with your brand’s essence
COMMITMENT

Experiencer Commitment. The experiencer has a deepening level of loyalty to the brand and turns it into a part of his/her life

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